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Branding, Website Design & content production for health and wellness brands
Discover how we built and later rebranded Mon Bon, a confectionery brand that introduced French macarons to a new market. This case study shows the steps from launch to rebranding, covering brand identity, packaging, website, and content, and the lessons we now apply at Brand Doula to help clients avoid costly pitfalls.
Birth-to-Market FULL
A full category birth package: market research, strategy, story, copy, and visual direction to transform your brand into the first and natural leader of a new market
You get:
- Analysis of 7 competitors, deep market research with competitive insights
- Your business identity scan category framing with competitive contrast
- Slogan / tagline + category story
- Website wireframe for homepage (aligned to the new category)
- Hero-area design concept (visual + copy, ready for web)
- Messaging guidelines (how to present the category consistently across channels)
$1,700
2 weeks
Birth-to-Market MINI
“First impression package” for early-stage founders to navigate to success from the start
You get:
- Analysis of your 3 direct competitors + generic market research
- Your business identity scan
- Category framing
- A slogan that captures it
- 1-page written summary of your category and how to talk about it
$450
1 week
6-8 days
Full Branding
Complete brand core for companies scaling beyond early stage.
You get:
- Competitive analysis and audience audit
- Brand personality definition
- Brand platform: mission, values, positioning, and aesthetics
- Deep messaging system with tone-of-voice guidlines and examples
- Full visual identity: moodboard, color palette, full typography, brand elements
- Final brand guide (15–25 pages) with usage and implementation rules
$1,800–3,500
3-6 weeks
Mini Brand
For early-stage businesses that need proper branding to launch or test a business idea.
You get:
- Brand personality definition
- Value proposition for internal and external use
- Tone-of-voice guide with messaging examples (intro, bio, tagline)
- Mini visual identity: moodboard, color palette, and font direction
$1200
Brand Platform
A focused document that defines the core of your brand before you move into visuals or messaging.
You get:
- Mission, values, and brand principles
- Positioning and key message
- Principles and guidance for tone voice
- Output: 6–10 page document, strategic only
$800
8-10 days
Custom Site for Scaling business
For companies preparing for serious marketing, PR, or investment
You get:
- Up to 20 custom pages on Tilda, WIX or Squarespace
- UX wireframes with up to 2 feedback rounds
- Strategic messaging and user flows
- Full website copy: taglines, CTAs, page content
- Visual concept and full-page design
- Revisions as needed
- Extended SEO setup
- Optional integrations: CRM, booking, analytics, etc
Optional at extra cost:
- We can lead and manage your in-house or freelance designer
- Smooth handoff to your frontend development team
$2,800–3,500
4-6 weeks
Site for Growing Brands
Extended website with hierarchy for founders needing more than just basics
You get:
- Up to 10 pages on Tilda, WIX or Squarespace
- UX structure tailored to your offer and audience
- Copywriting for key sections
- Visual design and content styling
- CRM and scheduling integrations (if needed)
- 1 concept + 1 revision round
- Basic SEO setup
$1,500–2,000
2-3 weeks
Mini wesbite for starters
Simple, efficient, ready-to-go, for small businesses or solopreneurs needing a fast start
You get:
- Up to 4 pages built on Tilda, WIX or Squarespace with layout, visuals and copy
- 1 concept revision included
$900
6-8 days
Soft Assets
Practical brand materials that support trust, onboarding, and communication built with your voice and visual style in mind.
You get:
- Copy and layout for brochures, guides, presentations, etc.
- On-brand design using your visual system
$150
per piece
Photography and video
For brands that can’t rely on stock images and need custom visuals that actually reflect their product and story. You ship us your product, and we deliver creative assets, ready to use.
You get:
- Full visual production: concept, art direction, location, models
- High-quality product photography or short-form video (social or website)
Starting from $1500
Copywriting
For businesses who know what they offer — but need help saying it clearly, persuasively, and in a voice that matches their brand.
You get:
- Copy for 1 page or asset (e.g. homepage, pitch deck, 1 SEO blog post) with your structure & references
- Includes 1 round of edits
Starting from $200 per asset
2-3 weeks
Content strategy
A clear, multi-channel plan for what to say, where, and how with content formats, tone, and structure
You get:
- Content roles and formats for key platforms (Instagram, LinkedIn, blog, Pinterest)
- Platform-specific tone, frequency, and messaging guidelines tailored to your brand
- Post templates and blog strategy with 5–10 tailored topic ideas
- Competitor content review and pillar-based hashtag sets
- Cross-channel logic: how content works together to build visibility and trust
$1050
6-8 days
2-3 weeks
Brand strategy & growth plan
Lure Essentials
Most brands aren’t broken — just unfinished. These have already been polished with Brand Doula.
Case studies
We turn complex products into clear stories — with websites that convert, messaging that sticks, and positioning your users actually get.
Your product is smart but your brand story should stay simple
FAQ: product photography types
Start with building a consistent branding at first. Brand Doula Full Branding Service covers strategy, tone of voice, logo, colors, and photography direction - everything you need to establish a strong premium presence online.
Use professional lighting and real models who reflect your target audience. Keep your photos clean, color-balanced, and consistent in tone across all platforms. Choose a cohesive palette, avoid heavy retouching, and maintain the same visual style throughout each collection.
A premium brand also needs a well-designed website, clear visual identity, and consistent content across channels, from Instagram to product packaging. Together, these elements create a polished, trustworthy impression that instantly elevates your brand.
Use professional lighting and real models who reflect your target audience. Keep your photos clean, color-balanced, and consistent in tone across all platforms. Choose a cohesive palette, avoid heavy retouching, and maintain the same visual style throughout each collection.
A premium brand also needs a well-designed website, clear visual identity, and consistent content across channels, from Instagram to product packaging. Together, these elements create a polished, trustworthy impression that instantly elevates your brand.
Every lingerie brand needs five essential photo types:
This mix covers both emotional storytelling and technical clarity, helping customers connect with your brand and trust what they see.
- Model photography – to show fit and movement.
- Flat lays – to present the full set cleanly.
- Detail close-ups – to highlight texture and craftsmanship.
- Lifestyle or editorial shots – to show mood and story.
- Ghost mannequin shots – for marketplaces and catalogs.
This mix covers both emotional storytelling and technical clarity, helping customers connect with your brand and trust what they see.
Plan two major shoots at launch: one for product and one for lifestyle, to build your core content library. Then schedule a smaller update every 2–3 months for new collections, campaigns, or seasonal refreshes. Consistent updates keep your visuals relevant without losing your brand’s cohesive look.
Get a website review
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We work with founders, creators and product teams. Tell us where you're at — and we’ll meet you there.
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