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Personality, positioning, voice, and visual systems to reveal your brand uniqueness.
6-8 days
Full Branding
Complete brand core for companies scaling beyond early stage.
You get:
- Competitive analysis and audience audit
- Brand personality definition
- Brand platform: mission, values, positioning, and aesthetics
- Deep messaging system with tone-of-voice guidlines and examples
- Full visual identity: moodboard, color palette, full typography, brand elements
- Final brand guide (15–25 pages) with usage and implementation rules
$1,800–3,500
3-6 weeks
Mini Brand
For early-stage businesses that need proper branding to launch or test a business idea.
You get:
- Brand personality definition
- Value proposition for internal and external use
- Tone-of-voice guide with messaging examples (intro, bio, tagline)
- Mini visual identity: moodboard, color palette, and font direction
$1200
Brand Platform
A focused document that defines the core of your brand before you move into visuals or messaging.
You get:
- Mission, values, and brand principles
- Positioning and key message
- Principles and guidance for tone voice
- Output: 6–10 page document, strategic only
$800
8-10 days
why you need branding from brand doula
Most brands fail because their foundation is fragmented. The offer says one thing, the visuals say another, the messaging pulls in a third direction. Without a defined core, every touchpoint becomes a guess: inconsistent tone, unclear value, and a brand that is impossible to scale.
Brand Doula builds the internal logic your business needs before design, marketing, or website work. We identify your brand’s role, personality, value, and position in the market, then translate it into a coherent system you can use across all your assets, channels and content. You get a strategic center that aligns your decisions, strengthens your communication, and gives your business a clear identity that holds under growth.
branding we built
FAQ: Branding
No. Branding is a separate service. If you want branding integrated into your website project, choose one of our Bundles, where both services are combined at a discounted rate.
Yes, if you want coherent messaging, visuals, and user experience. A website built without branding often requires rework because the structure and copy lack a strategic base.
Mini Brand is a lightweight system for early-stage businesses. It includes core personality, key messages, a value proposition, tone of voice, and a minimal visual identity. Full Branding includes deeper research, a full messaging system, comprehensive visual identity, and a complete 15–25 page brand guide.
It clarifies the strategic core of your brand and identifies where your current identity, messaging, or visuals are misaligned. It is ideal if your existing brand feels inconsistent or unclear.
Time depends on the package. Mini Brand is fast and focused and takes 8-10 business days, while Full Branding requires deeper research and development. Timelines are set at project start based on your needs and complexity.