How to Design a Consulting Agency Website: Structure, UX, and Design Lessons from Latam Mercado

A consulting agency website should guide clients through services, show regional expertise, and capture leads seamlessly. In this case study, we show how we built Latam Mercado’s site to do exactly that - a step-by-step guide for any consulting firm building online presence.

October 01, 2025

Why a consulting agency needs a website?

In our experience, many consulting agencies focus so much on reputation and one-to-one relationships that their websites end up underplaying their expertise. Clients often hear the company story directly from a partner on a call, while the website sits in the background as a simple info card. But as soon as these firms begin to scale, the website becomes a key piece of the client journey - it needs to explain the services, show regional expertise, and build trust from the first click.

Research by Edelman shows that 81% of clients need to trust a brand before making a purchase or signing a contract. In consulting, that trust starts online. A website that looks outdated or vague risks losing that trust before the first call even happens. For consulting agencies, the lesson is simple: a website should not just exist as a digital card, it should work as an extension of your expertise.

This was exactly the challenge with Latam Mercado, a consulting agency that supports startups and international companies entering Latin America. With decades of experience in business economy and tax strategy, registration, employee relocation, and market entry, they had the expertise and reputation.

They had a bold visual direction and a strong portfolio, but after two failed attempts to refresh their website with other contractors, they came to us with a clear request: create a website that reflects who we are, what we do, and why it matters without overwhelming users with complexity.

How to create a website for a consulting agency?

1

Understanding the brand positioning

Step #1 to design a website for a consulting agency

A potential client landing on a consulting agency website should immediately understand: Who are you? What do you do? And how do you solve problems like mine?

Latam Mercado’s strength lies in its specialization. Unlike broad-scope consultancies, they focus solely on supporting startups and scale-ups that want to launch or expand across Latin America. Their services go far beyond paperwork - they guide founders through business strategy, company incorporation, tax and legal setup, employee relocation, and market entry, tailoring each step to the realities of fast-growing businesses.

In our early workshops, it became clear that their positioning was already strong, but not communicated with enough structure. Latam Mercado was seen by their clients as a bridge between global startup ecosystems and the Latin American market - grounded in legal and financial expertise, yet fluent in the pace and needs of entrepreneurs.

This focus on startups became the foundation of the website. Instead of a generic “consulting firm” message, the site had to convey: we are the partner who understands your journey as a founder, and we know how to make your move to Latin America work.

2

Refining the Visual Identity

Step #2 to design a website for a consulting agency

Startups move fast, but they also look for partners who inspire trust. That balance had to come through visually.

Latam Mercado already had a bold aesthetic: violet and acid green gradients set against a soft gray background. The look captured energy and motion, perfect for a company built around relocation, market entry, and cross-border growth. But on screen, it felt too heavy. The palette needed to evolve into something that was both dynamic and professional.

We refined the identity with a few key moves:

Introduced deep navy as a grounding base color, giving stability to the brighter tones.
Streamlined typography to one clean typeface in multiple weights, ensuring hierarchy without clutter.
Added wave-inspired graphic elements, creating a sense of flow and rhythm that matched the brand’s role as a connector between markets.

The result was a visual system that kept the bold, modern spirit of the original palette but added clarity and breathing room. For a startup audience, this meant the site felt approachable and contemporary, while still signaling the depth of expertise behind the brand.

3

Designing the Website & Content Structure

Step #3 to design a website for a consulting agency

For consulting firms, information architecture is as important as design. Too many services listed without logic can overwhelm founders, while too little detail can make the company seem vague. The challenge is to guide users through the journey in a way that feels simple, structured, and intuitive.

For Latam Mercado, the priorities were clear:

Show their geographical reach across Latin America.

Highlight their startup-focused services like business incorporation, tax and accounting, employee relocation, and market entry.

Emphasize their industry expertise in sectors such as fintech, retail, FMCG, agro, and distribution.

We solved this through a modular content strategy:

A clean, layered homepage that quickly orients visitors and presents services without jargon.

An interactive regional map, letting clients instantly see Latam Mercado’s presence across Brazil, Mexico, Chile, Peru, and other countries.

Industry and service pages that unpack complex offerings in a structured way, so founders can quickly match their needs to solutions.

A blog-ready content system, giving the team a place to share insights, case studies, and regulatory updates essential for building authority with startups who want proof of expertise.

This structure translates functionality and aesthetics at the same time. Startups looking to expand don’t have time to dig through complicated menus. They want to see quickly whether the firm can help with incorporation in Mexico, relocation to Colombia, or tax planning in Chile. By simplifying navigation and organizing content around what clients actually search for, we made the website work as a real business tool, not just a digital brochure.

4

Website Launch and Setup

Step #4 to design a website for a consulting agency

Once the positioning, visuals, and structure were finalized, it was time to bring everything to life. For the companies with an extensive backlog of tasks and clients, speed is crucial, so we delivered a fully functioning site on Tilda in just two weeks, ensuring it was not only beautiful but also technically sound and easy to manage.

How to improve the performance of a website for a consulting business:

Responsive layout optimized for desktop, tablet, and mobile, which is critical for a global audience where many founders and teams access information on the go.

Optimized images and vector-based graphics, preserving Latam Mercado’s bold gradient visuals while keeping load times under 2 seconds.

Domain and email setup connected to their brand identity (@latammercado.com), ensuring professional communication.

Integrated lead capture forms placed strategically across services and the contact page, designed to work seamlessly with their CRM

Initial SEO setup with structured metadata, keyword-optimized titles, and a clean URL hierarchy to support visibility across Latin America and global searches.

At Brand Doula, we don’t just design good-looking websites. We aim to set up a system that Latam Mercado’s team could actually use every day: updating blog posts, publishing insights, and managing leads without technical bottlenecks. The platform is flexible enough to grow as their services expand and as more startups turn to them for support in entering Latin America.

Final Results & Takeaways

Startups, especially, expect clarity and speed. Firms like Seedstars or 500 Global have shown how a strong digital presence can position consulting and investment platforms as accessible, credible partners. Latam Mercado now has that same advantage, their site works as a bridge between founders worldwide and the realities of doing business in Latin America. By structuring content clearly, aligning visuals with their identity, and setting up the right technical backbone, we helped the team move from “explaining everything in calls” to letting the website do the first layer of work.

The site now:

Positions Latam Mercado as the consulting partner for startups entering Latin America.

Communicates their regional expertise across Brazil, Mexico, Chile, Peru, Colombia, and beyond.

Shows services in a way that feels straightforward and actionable for founders.

Collects leads seamlessly through forms, messaging integrations, and clear calls to action.

Gives the team a platform to publish insights and case studies, strengthening their reputation in the startup ecosystem.

FAQ: Consulting Agency Website

Co-founder of Brand Doula

Katherine Neli

Expert in brand strategy and content production, with 8 years of experience across e-commerce, SaaS, and IT.