Katherine is a brand strategist and content architect with a background that spans design, economics, and digital marketing. She earned her Master’s degree in Spatial Planning at Universitat Rovira i Virgili in Tarragona, Spain, where she researched the economy of creative industries, building on her design background and inspired by the work of urbanist Richard Florida on how creativity drives economic growth and shapes cities.
After shifting from academia into practice, Katherine carved out a career in social media and content marketing, teaching herself the tools and methods needed to build digital presence from scratch. Over the years, she has worked with both B2C and B2B companies across diverse industries: from e-commerce and IT to SaaS and consumer products.
Her core expertise lies in website architecture, brand content systems, and product marketing strategies. Katherine focuses on how design, storytelling, and user journeys connect to business growth.
Today, as co-founder of Brand Doula, she helps startups and growing businesses turn complex ideas into clear, structured, and scalable brand identities. Her specialty is in creating websites and content ecosystems that not only look polished but also work as long-term growth engines.
After shifting from academia into practice, Katherine carved out a career in social media and content marketing, teaching herself the tools and methods needed to build digital presence from scratch. Over the years, she has worked with both B2C and B2B companies across diverse industries: from e-commerce and IT to SaaS and consumer products.
Her core expertise lies in website architecture, brand content systems, and product marketing strategies. Katherine focuses on how design, storytelling, and user journeys connect to business growth.
Today, as co-founder of Brand Doula, she helps startups and growing businesses turn complex ideas into clear, structured, and scalable brand identities. Her specialty is in creating websites and content ecosystems that not only look polished but also work as long-term growth engines.