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With diverse backgrounds across industries and cultures, we bring a multi-layered perspective to every project — understanding what resonates across markets, audiences, and regions.
We’re not just a studio. We’re two humans travelling over 35 countries who work from anywhere.
We’re two digital nomads, one shared vision
What is the Brand Doula agency?
About us
We crossed paths in 2020, and from the first project, it just worked — a blend of strategy, structure, and creativity. Together, we bridge the gap between strategy and design, words and visuals, logic and emotion.
A kaleidoscope of skills that just clicked
— Maria
That’s where I learned that branding isn’t about a logo or pretty colors; it’s about building trust, creating connection, and turning attention into action. For the past ten years, I’ve been helping other founders do the same, through website design and brand systems that actually make sense for real businesses."
"I’m a lawyer by degree, an entrepreneur by heart. I built and ran a successful confectionery business for seven years, and when I sold it, I knew exactly why it worked — because we had a brand, not just a product.
— Katherine
What I’ve learned is simple: a clear message is everything. If people don’t get what you do, they won’t buy. I help founders find the words and stories that make people care."
"I studied environmental design, then earned a master’s in economic geography — an unusual path, I know, but it shaped how I see brands: as systems that live in space, culture, and context. I worked in content, social media, and product marketing for B2B and B2C brands worldwide from Singapore to the US.
The people behind the screen
With years of experience across industries, markets, and cultures, we don’t just “do design.” We build brands that make sense to the people you want to reach. We bring strategy, storytelling, design, and the messy in-between together — so you don’t have to.
Why we work differently
We researched the market, studied competitors, and quickly discovered what insiders often say: the confectionery niche is a bloody battlefield. When we launched Mon Bon in 2011, the Western European confectionery market alone was worth about US$ 56.7 billion. Fast forward to 2024, and the broader European confectionery market has grown to around US$ 66.05 billion. Premium and artisanal products have been the fastest-rising segment worldwide. It’s highly profitable, but also fiercely competitive.
Instead of trying to outdo existing players, we decided to carve out our own blue ocean — introducing macarons to the local city market at a time when cupcake mania was fading. Timing was everything. We weren’t just selling sweets, we were creating a new cultural trend around a dessert most people had never tried before.
This is how Mon Bon was born.
Once upon a time, a young girl took a spring break and traveled to Paris. Strolling through cobbled streets and café terraces, where the air smelled of coffee and croissants, she felt like she was inside a postcard.
Then she stopped in her tracks: a gigantic line stretched down the street, so long it seemed endless. Shocked but intrigued, she decided to join it. What was waiting at the front was not a Chanel bag or an Eiffel Tower souvenir. It was a delicate, pastel-colored macaron from Ladurée - a brand founded in 1862 (the pâtisserie first, the macarons later perfected in the 20th century) that became a global icon. Today, Ladurée sells millions of macarons each year and is recognized as the benchmark for French patisserie worldwide.
The Paris experience planted a seed: why not bring this moment of indulgence back home?
Let’s build yours.