That’s where I learned that branding isn’t about a logo or pretty colors; it’s about building trust, creating connection, and turning attention into action. For the past ten years, I’ve been helping other founders do the same, through website design and brand systems that actually make sense for real businesses."
"I’m a lawyer by degree, an entrepreneur by heart. I built and ran a successful confectionery business for seven years, and when I sold it, I knew exactly why it worked — because we had a brand, not just a product.
What I’ve learned is simple: a clear message is everything. If people don’t get what you do, they won’t buy. I help founders find the words and stories that make people care."
"I studied environmental design, then earned a master’s in economic geography — an unusual path, I know, but it shaped how I see brands: as systems that live in space, culture, and context. I worked in content, social media, and product marketing for B2B and B2C brands worldwide from Singapore to the US.
The people behind the screen