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Transforming the essence of your business into a brand new market category, packed with positioning, slogan, copy, and visuals.
Birth-to-Market FULL
A full category birth package: market research, strategy, story, copy, and visual direction to transform your brand into the first and natural leader of a new market
You get:
- Analysis of 7 competitors, deep market research with competitive insights
- Your business identity scan category framing with competitive contrast
- Slogan / tagline + category story
- Website wireframe for homepage (aligned to the new category)
- Hero-area design concept (visual + copy, ready for web)
- Messaging guidelines (how to present the category consistently across channels)
$1,700
2 weeks
Birth-to-Market MINI
“First impression package” for early-stage founders to navigate to success from the start
You get:
- Analysis of your 3 direct competitors + generic market research
- Your business identity scan
- Category framing
- A slogan that captures it
- 1-page written summary of your category and how to talk about it
$450
1 week
FAQ: Birth-to Market
The Birth-to-Market niche strategy is built on the Blue Ocean concept — instead of fighting for attention in a crowded market (the “red ocean”), we help you create a space where competition becomes irrelevant. Many founders waste time trying to differentiate in saturated niches. We guide you to build a new category your brand can lead.
We start with market research to identify gaps and untapped opportunities in your industry. Then we dive into competitor analysis, studying how others position themselves, what audiences they target, and where they all overlap. We review social media and market statistics to see what narratives are oversaturated and where audience interest is shifting.
Next, we build your customer persona — not just demographics, but emotional and behavioral patterns that reveal what your ideal clients truly value. From there, we frame your new category and define the story, tone of voice, and slogan that express it clearly.
This process turns your idea into a structured niche strategy, one that helps your beauty, wellness, or lifestyle brand stand out through clarity, not noise.
We start with market research to identify gaps and untapped opportunities in your industry. Then we dive into competitor analysis, studying how others position themselves, what audiences they target, and where they all overlap. We review social media and market statistics to see what narratives are oversaturated and where audience interest is shifting.
Next, we build your customer persona — not just demographics, but emotional and behavioral patterns that reveal what your ideal clients truly value. From there, we frame your new category and define the story, tone of voice, and slogan that express it clearly.
This process turns your idea into a structured niche strategy, one that helps your beauty, wellness, or lifestyle brand stand out through clarity, not noise.
We use the Blue Ocean approach to help you move away from crowded markets and build a space only your brand can own. First, we analyze your competitors and audience to see where everyone sounds and looks the same. Then we pinpoint unmet desires — what people are looking for but can’t find.
For example, if most skincare brands in your niche focus on anti-aging results, but your strength lies in ritual, self-connection, and sensory calm, we shape that into a distinct category, such as “mindful skincare for daily restoration.” You’ll get a clear brand statement, visual and verbal direction, and a messaging map that shows how to communicate this niche consistently.
For example, if most skincare brands in your niche focus on anti-aging results, but your strength lies in ritual, self-connection, and sensory calm, we shape that into a distinct category, such as “mindful skincare for daily restoration.” You’ll get a clear brand statement, visual and verbal direction, and a messaging map that shows how to communicate this niche consistently.
The Birth-to-Market MINI package gives early-stage founders everything they need to start strong: a scan of your business identity, competitor and market analysis, category framing, and a brand slogan that captures your core. The FULL version expands this into a full strategy — including deep market research, brand storytelling, category definition, messaging guide, homepage wireframe, and hero-area design. Created by Brand Doula, a Lima-based branding and website studio, this package is ideal for lifestyle, beauty, and wellness founders who want to grow with purpose and clarity.
Absolutely. That’s the essence of the Birth-to-Market method — guiding founders to birth new market categories instead of competing in saturated ones.
For lifestyle and wellness brands, we start by analyzing your competitors and audience behavior to uncover where real demand meets underused storytelling angles. Then we identify what makes your offer emotionally distinct — whether it’s a mindful skincare ritual, a holistic studio experience, or a wellness retreat concept.
From there, we build your category narrative and define how to present it across channels: your core message, tone of voice, and visual direction. You’ll also get a homepage wireframe and hero-area concept showing exactly how your new niche should look and sound online.
For example, in our Landeana case study, a travel agency shifted from selling tours to owning the niche of transformational journeys for the mindful elite. We apply the same clarity-driven approach to wellness and lifestyle projects, helping you position your brand as the natural leader of a fresh, meaningful category that resonates with your audience.
For lifestyle and wellness brands, we start by analyzing your competitors and audience behavior to uncover where real demand meets underused storytelling angles. Then we identify what makes your offer emotionally distinct — whether it’s a mindful skincare ritual, a holistic studio experience, or a wellness retreat concept.
From there, we build your category narrative and define how to present it across channels: your core message, tone of voice, and visual direction. You’ll also get a homepage wireframe and hero-area concept showing exactly how your new niche should look and sound online.
For example, in our Landeana case study, a travel agency shifted from selling tours to owning the niche of transformational journeys for the mindful elite. We apply the same clarity-driven approach to wellness and lifestyle projects, helping you position your brand as the natural leader of a fresh, meaningful category that resonates with your audience.