Website design for a food business: ColorEat case study

What makes a food business website convert visitors into loyal customers? In this case study, we break down Coloreat’s redesign to show you the key steps: from structure and content to visuals, that any food brand can use to build a site that sells.

Supplements

Turning Rainbow Smoothies into a Real Brand Story

You’ve probably seen them in your feed — rainbow smoothies stacked like art pieces, bright blue keto cookies, or desserts so colorful they look unreal. The secret behind these eye-catching creations was superfood powders. They’re fun, plant-based, packed with nutrients, and for a while they completely took over Pinterest and Instagram. Coloreat spotted the wave early and decided to ride it in their own way.

The brand started with two founders, one of them a chef who experimented with colorants and recipies for high cuisine restaurants. Together, they turned the idea of “healthy eating” into something playful and exciting - powders that made your breakfast as beautiful as it was good for you. People loved it. Sales grew fast, loyal customers followed, and soon Coloreat was ready to launch even more products.

There was just one problem: the website hadn’t kept up. It was thrown together quickly in the early days, just to get something online. And that’s where many small businesses trip up. The brand moves forward, but the website stays stuck in the past. It works for a while, but eventually it holds you back.

By the time Coloreat was preparing to introduce a new product line, it was clear the old site didn’t reflect the brand anymore. That’s when they came to us at Brand Doula for our website-building and design service.

1

How to know you need to refresh your food business website

Tip #1 for food business website

This happens with many small businesses. The first website is usually a quick solution, built to start selling online.

Later, it becomes clear that the site is holding the brand back. A website isn’t just about conversions. It also shows who you are, it brings the mental and emotional experience even before the sales, it builds trust with new clients, and supports future growth.

Coloreat’s products looked amazing, but the website didn’t show them in the best way. The structure was confusing, the product images did not appear appealing and didn’t showcase the product itself, some were covered with text overlays that made it hard to read, and prices were missing from listings. The story of the brand and the benefits of the powders were lost in plain, heavy blocks of text that were hardly readable.

Coloreat’s original site was built on Tilda, and we decided to stick with it. The platform already had what the brand needed: e-commerce tools, a smooth checkout system, and flexible blocks we could reuse without tearing everything down. Even better, the client’s team could update prices, swap photos, or edit text on their own, no developer required. The foundation was there — it just needed a serious refresh.

Our task was to turn that starter site into a polished, modern space that built trust and encouraged sales at the same time. The redesign had to do more than look good. It needed to tell Coloreat’s story, show the products in their best light, and guide visitors step by step from first click to checkout.

The Goal

2

How to make photo content for your food business

Tip #2 for food business website

Once we analyzed the brand and its new product line, it became clear that Coloreat needed a fresh photoshoot.

The existing visuals felt heavy and dark, which clashed with the playful and light identity the powders carried. Together with the founders, we agreed on a new direction that would let the products truly shine and created the photography guidelines.

The main rule was simple: the product comes first. Each shot had to keep the powder or latte front and center, while supporting elements like fruit, cups, or props played a secondary role. This focus made it easy for potential customers to recognize what was being sold and imagine it in their own kitchen.

We also shifted the visual mood. Instead of deep shadows and intense palettes, we leaned into pastel tones, bright accents, and plenty of white space. The extra “air” in the compositions created a clean, modern feel and emphasized the vibrancy of the powders themselves.

The result was a series of light, appetizing images that showed Coloreat’s products in their best form: colorful, creative, and full of energy. This content worked not just for the website, but also for social media, giving the brand consistent visuals across all channels.

3

Home page structure for your food business website

Tip #3 for food business website

Menu – a clean, simple navigation with dedicated pages for both food categories, plus clear payment and delivery sections.

Hero area – refreshed with a high-resolution image and a short, catchy slogan that instantly set the mood.

First selling block – right under the hero, we introduced the new product: a superfood latte set with customizable taste options. It gave visitors a clear starting point and the first gentle nudge to explore further.

New product spotlight – a dedicated block with the option to order a sample, making it easier for first-time buyers to test the product.

Value block – for visitors who hadn’t added anything to the cart yet, we explained the nutritional benefits of superfoods in a short, easy-to-digest format.

Inspiration grid – a gallery of vibrant product photos showing how Coloreat powders could be used in real recipes. This boosted the emotional appeal and encouraged customers to imagine colorful smoothies and pancakes in their own kitchen.

Trust signals – testimonials and a section with reliable partners to strengthen credibility.

Instagram feed – the final attention hook. For those not ready to buy yet, following Coloreat on social media became a natural next step to keep them engaged.

We built a new structure where product photos and text worked side by side. The page flowed like a story, alternating between storytelling blocks and product listings, so the rhythm felt natural and easy to follow.

4

Layout

Tip #4 for food business website

The layout was designed to keep things simple and striking.

On one side of the screen, we placed bold, high-quality images that showed the powders and lattes in all their color and texture. On the other, short lines of copy explained exactly what the product was and why it was worth trying. This balance made the site feel both inspiring and informative: visitors could enjoy the visuals while quickly understanding the value.

We also used a scrolling animation so that an eye could travel easily from section to section, from a photo to an explanation, then back to a product listing, without feeling overwhelmed. The result was a homepage that felt fresh, easy to scan, and focused on the products themselves.

5

Design

Tip #5 for food business website

The design was updated to highlight the colorful powders. Clean typography, fresh colors, and light animations gave the site energy without making it overwhelming. The layout became modern and easy to navigate.

We updated the photos that now focused on the product outlook - not just the food pieces that could be made by it. This way we made the brand more memorable.

6

Technical fixes

Tip #6 for food business website

On the technical side, we corrected errors from the old build, restructured the architecture, and streamlined navigation so that every step felt intuitive. The user interface was shaped to reduce friction and guide visitors naturally toward purchase. We also connected the domain, integrated capture forms, connected analytics, and set up the advertising metrics to prepare the site for future campaigns.

7

How to write a proper copy for a food business website

Tip #7 for food business website

Content became the layer that tied everything together. We refreshed the brand’s digital storytelling with clear, SEO-friendly copy that was easy to read and easy to remember. A new slogan and value proposition set the tone, while every product listing got a rewritten description that highlighted both flavor and function.

The narrative went beyond simple sales text. We told the story of how Coloreat began, and introduced the launch of its sub-brand, Coloreat Latte, as part of the bigger picture. Our approach was to keep the copy catchy and approachable, while still explaining the real value of superfood powders — a mix of health benefits and the joy of creating something colorful and fun in the kitchen.

Refreshing Coloreat’s website and visuals was about more than design tweaks, it was about bringing the brand’s true personality online. The powders were always colorful, fun, and full of health benefits, but now the digital space reflects that energy too. From the structure of the homepage to the copy, photos, and product presentation, everything works together to tell one story: healthy food can be exciting, playful, and easy to enjoy. With this new foundation, Coloreat is ready to keep growing, launch new products, and inspire even more people to add a splash of color to their everyday meals.

Final thoughts

Learn more

Photography and video production for Instagram

Binôme Lingerie